Color and Trend for Nordstrom Private Brands. The team for Nordstrom Private Brands needed a strong apparel color palette for their yoga and active collections. Additionally, they wanted a tool for merchandisers to validate color through runways trends, look at options for color pairing and have the flexibility to view color cards. Gryphon created and developed this deck of seasonal flash cards, with the recommended color swatches on one side, and the color validation and pairing on the other. It engaged the merchants and helped to sell-in the new palette in a fresh way.
Isolating key market trends and influences
Determining print direction and color palette