As Founder and Creative Director for Gryphon Design Strategy, I work to inspire discovery, relevance and affiliation between customers and brands.
We created our small, but mighty agency several years ago because we wanted to address the full customer experience for our clients. From ideation to activation, Gryphon Design Strategy partners with emerging and established companies to enhance product relevance and visual identity. We specialize in product innovation, brand strategy + visual design for clients in consumer goods, fashion, technology, and world health.
With over 15 years experience leading global apparel design and brand storytelling for Nike, Adidas Group and L.L. Bean, I launched Gryphon to help clients tell their stories in deeply meaningful and enduring ways. Our team is comprised of passionate brand advocates, employing user-centered design, psychographic profiling and cultural anthropology to help inform creative decisions.
We'd love to hear from you!
Michele Slobin Apprille
Contact us GryphonLLC@me.com
Original illustration by Christopher Faust