RECENT WORK

Here's a small sample of our apparel design and trend look-books. To view more, please visit our design PORTFOLIO.

ADIDAS GROUP | REEBOK

Reebok women's initiative

As Head of Apparel and Graphic design for the Reebok brand. Michele spearheaded the women's initiative for all global apparel and footwear collections. Michele assembled a world-class team and delved into the target user's psychographic to develop a platform for design innovation. By talking to women, accessing their "closets" and preferences, and investigating the physiological differences between women and men, the team created a springboard for a bold new collection.

78 GENES

There are 78 genes that separate a man from a woman. Smaller than the head of a pin, these genes effect everything from the size of a woman's heart to her ability to thermoregulate during a workout. Celebrating these differences, and working from the body-out, the team brought new innovation to material and product creation.

designed for her life

By analyzing market trends, fashion influences and wearing occasions, the team created a sport-fusion collection that was both stylish and functional. "Wardrobe boosters" infused the collection with cross-over appeal. 


Nordstrom private brands: color & trend project

We work closely with our clients to create the best tools for their teams.

An example of a color and trend project for Nordstrom Private Brands. We designed a deck of "pantone playing cards" that could be used by the design and merchandising teams to plan their upcoming assortment. We created the deck with solid trend-right color on one side, and supported our forecast with runway shots on the other side. It was a creative tool which we validated with market research.


GARNET HILL: color & print style-guide

An example of our seasonal color and trend style guide for the apparel brand, Garnet Hill.


View case studies for BRAND DESIGN.

View case studies for APPAREL.

View our complete project PORTFOLIO. Click here.