BRAND DESIGN PROJECTS
We are all storytellers. Here's a sample of our brand design work. To view more, visit our design PORTFOLIO.
C2AOS FITNESS: BRAND IDENTITY & LOGO DESIGN
C2AOS is a lifestyle and fitness proposition developed by the founders of Minute Clinic. Gryphon partnered with the C2AOS team to create the brand's visual identity, logo, brand palette and digital/ physical textures for environmental design.
MIT SLOAN: WEB EXPERIENCE & PHOTO SHOOT
MIT: Brand Re-Design
Gryphon Design Strategy partnered with the Office of Communications at MIT to redesign the look and feel of their website, enhancing the UX for prospective students.
Engaging top applicants
By creating a more personalized and intimate online experience, potential applicants got to know the benefits of the MIT experience, without ever stepping on campus.
SPRINGBOARD ENTERPRISES: CREATIVE & BRAND IDENTITY
SPRINGBOARD ENTERPRISE: I.D. & MARKETPLACE
Gryphon Design Strategy worked with Daniel's Creative Solutions to create a provocative new marketplace for women led businesses.
I AM MY BRAND
Gryphon had the unique opportunity to design both the market experience and the brand collateral sold on the Springboard Marketplace. Springboard Enterprises invests over $2 billion/ year to women led start-ups. The Springboard Marketplace engages young entrepreneurs and venture-backed startups and helps them develop dynamic brand identity kits to move their companies forward.
LIFE IS GOOD: BE THANKFUL CampaIgn (PROPOSAL)
With this concept proposal for the apparel brand, Life is Good, we wanted to spread the power of optimism in a unique and powerful way. Unexpected images with simple, but engaging headlines tell a story that supports the brand's inclusive point of view.