Working from the "inside out," we employ detailed customer analysis and psychographic profiling to understand the needs of the user. Our experience as trailblazers for some of the world's best loved brands has heightened our understanding of performance technology, material innovation, and emerging trends for apparel, footwear, accessories and consumer goods. In short, we design products people love, increasing brand loyalty and affiliation.
We understand the kinesthetics of performance apparel and the psychology of dress. Our experience leading and designing for cutting-edge brands has honed our abilities to create product that appeals to users around the world.
Whether it's the right gear, apparel, accessories or luxury goods, we create unique product solutions that endear customers to brands.
As passionate advocates for user-centered design, we work from the body out, exploring the market influences and cultural anthropology that inform customer decision-making.
We help clients grow market share by refreshing existing propositions, branching out to new markets and regions and developing deeper relationships with customers.