Gryphon Design Strategy brings innovative product creation and iconic branding to bootstrap start-ups and billion dollar brands.

We create useful things that evoke consumers' desire, enhancing market share and increasing brand relevance with your target audience.



Consumers have so many choices. We work with companies to create a unique brand DNA and foster emotional engagement with customers. Our expertise with product design, business development and brand identity offers a 360 approach to growing your brand.

We create psychographic profiles, accessing market trends and influences. We also talk to customers and factories to make sure you're poised for growth and success.

Let our award-winning product design team use their expertise in fashion, consumer goods, and visual design to help enhance your product assortment.  


  • Global Product Design and Development
  • Creative Direction
  • Visual Brand Identity
  • Business Evolution 
  • Presentation and Event Design


  • Fashion, Sportswear and Lifestyle Brands
  • Creative and Branding Agencies
  • Consumer Products 
  • Technology and Medical Corporations
  • Digital Marketing and Consulting Firms

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“Gryphon Design Strategy is one of our best partners. Michele and Donnie were very thoughtful, creative and responsive”
— Ian Slome, Executive Chairman of Electric Film
“Michele is one of the most creative and innovative people I have met in my 20+ year career. She has an incredible eye that leads you to just the right place, time and again. She is a joy to work with and an inspiration for those trying to do something truly original. A unique talent and a lovely person.”
— Terry DeWitt, Senior Director, MIT Sloan School of Management, Department of Communications
“Michele was a wonderful blend of strategy and creative talent. If you are looking for a Brand advocate with empathy, great taste, patience, and quick response, Michele is a great choice.”
— Grover B. Daniels, CEO Daniels Communications

Learn more about our SERVICES!