MIT Sloan School of Management approached us to help redesign their online and social presence. As one of the top business schools in the world, MIT Sloan competes for the best and the brightest minds. Many international students must determine where they will attend before ever setting foot on campus.
We wanted to bring MIT and Cambridge to them. Creating a very human and authentic portrait of life at MIT, we were able to attract and activate potential students like never before.By creating a more personalized and intimate online experience, potential applicants got to know the benefits of the MIT experience, without ever stepping on campus.