Working with fashion, luxury and technology brands, we develop style guides and look books that forecast emerging movements and trend-right color. We channel our wealth of experience in these sectors to deliver psychographic profiling, color reports and new business strategy to some of the world's best loved brands.
Fashion : A Love Letter. Seeing a need to help inspire young people to recognize the stories behind fashion, we created a brief anthology, showcasing the most iconic moments in fashion design. The book was illustrated by emerging and established designers and featured inspiring stories of past and present movements.
Did you know that Christian Dior created the "New Look" in 1947 to celebrate the end of WWII? Or that Giorgio Armani is credited for inventing the women's "power suit" in the 1980's? We hoped that celebrating these game changing moments in design would help young students see their own untapped potential.
Brand heritage and storytelling are the foundation of outdoor brands like L.L. Bean. As design manager for men's apparel, Michele's job was to help reinvigorate L.L. Bean, so it could re-tell its story in a relevant way. Michele created rugged apparel that spoke to the brand's rich heritage and history. By leading the materials, print and garment design for a spirited collections of wovens, knits, sweaters and outerwear, Michele and the team were able to help lend a fresh new look to the heritage brand.
Color and Trend for Nordstrom Private Brands. The team for Nordstrom Private Brands needed a strong apparel color palette for their yoga and active collections. Additionally, they wanted a tool for merchandisers to validate color through runways trends, look at options for color pairing and have the flexibility to view color cards. Gryphon created and developed this deck of seasonal flash cards, with the recommended color swatches on one side, and the color validation and pairing on the other. It engaged the merchants and helped to sell-in the new palette in a fresh way.
Isolating key market trends and influences
Determining print direction and color palette
Amabilis63 is an apparel and gear brand that is "build on what works." As brand strategists for Amabilis63, we felt the founder's story truly gave light and integrity to the brand.
By partnering with the in-house digital design team, we were able to help enhance brand value and credibility by celebrating the founder's story, and his inspiration for the brand.
Creating synergies between unlikely collaborators to attract and engage a wider clientele is something that we excel at. Bridging the gap to create a mutually beneficial brand experience is something we have done for Giorgio Armani EA7, Cirque du Soleil, performers, athletes and others.
Collaborations create new heat in the market. We are excited to continue to bring these unique opportunities to the brands we serve.
Superpedestrian is changing the way people commute to work. The elegant, robotic wheel hub can turn any bike into a motorbike, offering speed, agility and a bit of fun. As a concept project for Assaf Biederman and his team at Superpedestrian, we created a style guide, pop-up proposal and visual ID that helped to showcase the brand as smart, sexy and a little bit magical.
Leading the Women's Initiative and brand / product redesign for Reebok.
As Head of Apparel and Graphic Design, I was given the opportunity to re-invent Reebok women's. I discovered through research that their are 78 genes that separate a man from a woman. These genes effect everything from the size of her heart to her ability to thermoregulate after a workout. This became an inspiring platform from which to design.
Why Type Matters. Visual brand storytelling is a passion of ours. As a project for Monotype, one of the world's oldest and most impressive foundries, we wanted to illustrate the significance and timelessness of type. Pairing poetry, prose and "love letters" with visceral images, and presenting each in an archtypal fond, we were able to showcase the brand's impact on what we see and feel.
MIT Sloan School of Management approached us to help redesign their online and social presence. As one of the top business schools in the world, MIT Sloan competes for the best and the brightest minds. Many international students must determine where they will attend before ever setting foot on campus.
We wanted to bring MIT and Cambridge to them. Creating a very human and authentic portrait of life at MIT, we were able to attract and activate potential students like never before.By creating a more personalized and intimate online experience, potential applicants got to know the benefits of the MIT experience, without ever stepping on campus.
Life is Good: Optimist Campaign. Life is Good is an American apparel and consumer goods brand that focusses on the positive. As part of their brand evolution, we proposed a playful campaign to generate new interest for the brand.
The Optimist Campaign encouraged commuters to "think differently" about their daily experiences, and encouraged appreciation for how good we really have it.
Heat Biologics a biopharmaceutical company that develops immunotherapies to help cure cancer. We developed a complete brand redesign to accentuate Heat Biologic's proprietary technology and unique proposition. Using SEM microscope imagery and digital animation, we develop a brand look and feel that was distinct and inspiring.
Nanthealth is transforming the way illness is known and treated. Working in partnership with Dorit Baxter and the global Nanthealth team, Gryphon developed a visual brand identity for digital, print, packaging, and experience. From logos and apps to 3-story trade show booths, we created a dynamic presence for this groundbreaking company.
In a world where most pharmaceutical packaging looks like "medicine," we wanted to elevate Nanthealth's GPS Cancer to speak to hope, science and innovation. Channeling our love of science with our passion for brand storytelling, we developed GPS Cancer's logo, packaging and brand collateral to speak to patients and providers in an inspiring way.
We are passionate about bringing human stories to life. When designing print and digital collateral for clients, we try to address "pain points" and discoveries in a unique and visceral way. Our experience with the International AIDS conference, Bloomberg Data for Good and other technology and world health organizations have taught us to be humble ambassadors with a message.
Douroosi is an international tutoring site, leveling the playing field for children in the Middle East. In regions where girls are not permitted to attend school, Douroosi leverages technology and an international pool of tutors to bring education into the homes of thousands of children.
When designing the style guide, logo and visual identity for Douroosi, we wanted to channel our own love of learning and create a bright, accessible portal into a world of opportunity.