Hi there! I'm Michele.

Michele Slobin, Founder & CREATIVE DIRECTOR

As Founder and Creative Director for Gryphon Design Strategy , a small but mighty brand consultancy in the Boston area, I work to inspire discovery, relevance and affiliation between customers and brands. 

Gryphon Design Strategy works with emerging and established businesses to create product relevance and visual identity. We specialize in product innovation, brand strategy + visual design for clients in consumer goods, fashion, technology, and world health.

I have over 15 years experience leading product design, development and brand strategy for Nike, Adidas Group and L.L. Bean. Clients include MIT, Unilever, Dicks Sporting Goods, Nordstrom, Lululemon Athletica, Monster, JSI and Lilly Oncology.

Let's talk! I can be reached at GryphonLLC at me.com

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