Adidas Group | Reebok

Great products begin with understanding people. While leading apparel and graphics design at Reebok, Michele helped shape product innovation across men's and women's categories, translating consumer research, performance science, and cultural insight into apparel, footwear, and global collaborations.

Problem

As a global leader in sport and lifestyle, Adidas Group continually evolves its brands to stay culturally relevant, performance-driven, and competitive at scale. Across subsidiaries like Reebok, the challenge was to redesign products, elevate women’s performance apparel, and create meaningful collaborations that could expand reach while strengthening brand identity.

Solution

Michele led design innovation and brand strategy initiatives across Adidas Group and Reebok, grounding decisions in research, performance insight, and cultural context. From global product redesigns and women-led initiatives to high-profile collaborations, we helped Adidas Group create differentiated products and experiences that connected sport, fashion, and consumer relevance.

More from the campaign

Brand Strategy & Design Innovation
Drove brand strategy and design innovation initiatives across Adidas Group and Reebok, supporting global product redesigns, licensing partnerships, and brand evolution.

Reebok Women’s Initiative
Led the women’s initiative and product redesign for Reebok, establishing a research-driven design platform rooted in biological and performance differences to improve fit, function, and experience.

Apparel & Graphic Design Direction
Directed men’s and women’s sport apparel design across multiple categories, aligning performance innovation with brand expression and consumer insight.

Global Collaborations & Limited Releases
Led apparel and graphic design direction for collaborations, including Reebok x Giorgio Armani EA7, developed in Milan and presented at fashion week to bridge performance sport and luxury fashion.

Results

Michele led a research-driven design approach that translated physiological and behavioral insights into apparel, footwear and accessory innovation. The initiative informed everything from fit and construction to material placement and performance features. The work ultimately became a global platform that helped reposition Reebok's while influencing broader product development across the brand.

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" Michele is the most lovely person I have ever had the pleasure of working with. She empowers everyone around her to be the best that they can possibly be...she is an incredible leader with a keen sense of strategy. She is excellent at driving blue sky concepting and creating the vision behind the collection. "

Lauren Powell, Design Director

The best design begins with understanding people.

From consumer products and performance apparel to healthcare and emerging technologies, we help organizations translate research, behavior, and human insight into brands and products people genuinely value.

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