WE ARE

GRYPHON

Event participants dancing at Boston Calling Music Festival.
Large-format environmental branding created by Gryphon Design Strategy for NantHealth, transforming complex concepts in precision medicine, genomic testing, and digital healthcare into an immersive visual experience. Installed within the corporate environment, the artwork reinforces NantHealth's leadership in healthcare innovation while making advanced medical technology more approachable for employees, partners, and visitors.
Gryphon Design Strategy developed the Lands of Origin brand identity and coffee packaging, celebrating Ethiopian heritage through authentic storytelling, premium product design, and a specialty retail experience.
Woman holding phone showing Egal Pads on a Roll Social media. Gryphon Design Strategy created the EGAL brand identity, responsive website, and digital communications platform to advance menstrual health equity through accessible education, consumer engagement, and awareness for Pads on a Roll.
Gryphon Design Strategy developed the BUNKR brand identity, UX/UI, and responsive website to humanize cybersecurity, creating a digital experience that gives organizations more confidence—and more time to focus on what matters most.
Developed by Gryphon Design Strategy, the HBgard website helps Nestlé Health Science connect consumers with trusted digestive health information through an intuitive, responsive digital experience designed to educate, engage, and build confidence.
Digital billboard for Nestle' Gut Health's HBGard. Regional marketing campaign concept by Gryphon Design Strategy.
As part of Panera Bread's Advanced Concepts initiative, Gryphon Design Strategy designed large-format environmental murals that brought the freshness of Panera's ingredients into the restaurant experience through immersive illustration and memorable brand storytelling.
A digital health and wellness startup launch campaign featuring environmental branding and integrated marketing communications.
Gryphon Design Strategy designed the BUNKR website by combining strategic messaging, intuitive UX/UI, and engaging visual storytelling to create a cybersecurity experience that feels approachable, modern, and human.

The creative partner for purpose-driven brands

We work with organizations ready to define what’s next, shaping identities that connect, resonate, and endure across every touchpoint.

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right arrowGryphon Design Strategy created integrated marketing campaigns that used unexpected storytelling and relatable moments to demonstrate how better cybersecurity provides confidence, peace of mind, and more time for the people and activities that matter most.

Brands we’ve helped shape

We design cohesive experiences that shape perception, inspire action, and build long-term momentum. Whether launching, scaling, or evolving, we design every touchpoint with clarity and purpose.

Delivering Wellness with Care
Case Study
Gryphon Design Strategy helped Connect America unify its brand, website, marketing, and customer experience to support aging in place through connected healthcare technology, empowering older adults to live more safely and independently at home.
Designing Hospitality
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Gryphon Design Strategy collaborated on Panera Bread's Advanced Concepts initiative, creating immersive environmental graphics that brought the freshness of the brand's ingredients into the restaurant experience through memorable illustration and hospitality-focused design.
Humanizing Cybersecurity
Case Study
Gryphon Design Strategy repositioned cybersecurity around people instead of fear, creating a brand experience that demonstrates how better protection gives organizations the confidence to focus on what matters most.
Advancing Health Equity
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Gryphon Design Strategy developed the EGAL brand identity, website, and outreach campaign to advance health equity by making menstrual hygiene education and access more visible, approachable, and inclusive.
Creating Community
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Gryphon Design Strategy designed the Groops digital experience to foster meaningful community connections, making it easier for individuals to discover support, participate in groups, and build relationships around shared life experiences.
Shifting the Paradigm
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Gryphon Design Strategy contributed to the Adidas Group women's initiative by helping rethink athletic apparel through consumer insight, creating designs that better reflected how real women live, move, and connect with sport.
Life at Quantum Scale
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Gryphon Design Strategy transformed advanced sensing technology into a clear, human-centered brand through strategic positioning, visual identity, website design, and investor communications that helped make complex science accessible.
Clarifying Precision Medicine
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Gryphon Design Strategy translated the promise of precision medicine into a compassionate, approachable brand experience for NantHealth, helping physicians and patients better understand advanced genomic testing through thoughtful storytelling, visual identity, and healthcare communications.
Branding for Global Wellness
Case Study
Gryphon Design Strategy partnered with Nestlé Health Science to strengthen consumer wellness brands through strategic branding, packaging, digital experiences, and educational marketing that help people take a more confident approach to digestive health.
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What We Do

We shape brand systems that create recognition, build trust, and support long-term growth.
Bag of Ethiopian coffee with artistic label, coffee beans, golden spoon, and wooden surface.
Design Strategy

BRANDING & VISUAL IDENTITY

A strong brand starts with strategy and comes to life through identity. Research-driven positioning and user-centered design define a clear, differentiated foundation.

Services include logo design, visual systems, messaging frameworks, and full-scale brand identities built to stand apart.

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Responsive HBgard healthcare website displayed across desktop and mobile devices.
Digital Excellence

WEB Design & Development

High-performing websites designed to connect, inform, and convert. From UX/UI to fully responsive development, digital experiences are built for clarity, usability, and scale. Capabilities include SEO, custom builds, and e-commerce solutions.
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A powerful website does more than look good—it drives results.

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Captivating Experiences

EVENT Design & OPERATIONS

Events designed to create lasting impact. From immersive brand activations to thoughtfully executed experiences, every detail is aligned to elevate presence and engagement.

Visuals, marketing materials, and multi-platform strategies ensure a cohesive and memorable experience.

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Brand identity and CPG packaging design for a specialty food company helped introduce Ethiopian coffee to specialty retail through authentic storytelling, premium packaging, and a cohesive visual brand system.
Brand marketing and launch strategy for a digital healthcare startup combined environmental graphics, campaign development, and customer communications to build awareness and introduce a new wellness platform.
Healthcare website design and UX/UI for a Nestle' HBGard, a consumer wellness brand transformed complex digestive health information into an accessible digital experience through responsive design, intuitive navigation, and educational content.
EGAL social media campaign promoting menstrual health awareness through accessible digital content and community outreach.
Boston Calling music festival featuring event branding, environmental graphics, signage, and attendee experiences.
Giorgio Armani and Reebok EA7 apparel concepts featured in a global fashion publication.
Building Influence

bRAND Marketing

Marketing drives more than visibility—it builds affiliation and influence. Strategic messaging, thought leadership, and campaigns are crafted to connect, engage, and convert.

Editorial storytelling and B2B/B2C content deepen credibility and turn audiences into advocates.

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Creating Connections

Social Media

Tailored strategies and content that grow brands and spark engagement.

From storytelling and asset creation to scheduling, analytics, and management, social channels become dynamic spaces for connection, visibility, and momentum.

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Open magazine spread featuring a woman and a man in fashion shoot for Armani EA7.
Shaping Performance

APPAREL DESIGN STRATEGY

From concept to consumer. Apparel design combines strategy, innovation, and market insight.

Experience designing for global brands informs the development of standout collections and products brought to market with clarity, purpose, and impact.

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Trusted by startups, enterprise, and global brands

What our clients say about working with us.

"Exactly what we needed."

Dee Fontenot
Advanced Concepts, Panera
Over-delivered on creative, analytics, and professionalism. Would work with this team again in a heartbeat."
Nick Ehrman
Arena Foundation
Michele possesses a highly unique talent for understanding the essence of a client and their company then translating her understanding into a highly effective brand strategy with an emphasis on execution."
Kurt Long
Co-Founder & CEO, BUNKR
Michele and her team were great. They delivered strong creative, worked well with our internal team and were very responsive and flexible to our needs."
Beth Lalac
Marketing Manager, Nestlé Gut Health

"I'm crying! How do you do that?!"

Meeraf Mamo
Founder, Lands of Origin
Michele and the Gryphon team have been ideal partners for RAM Global... Having Gryphon on our side makes it even easier to pivot in response to rapid market changes."
Luke Sabin
CMO, RAM Global
Superpedestrian brand guidelines showcasing visual identity, typography, and brand standards.Superpedestrian campaign poster promoting urban mobility and innovation.Large format graphic concepts for Superpedestrian. Purpose-driven branding, website design, and integrated marketing help organizations build trust, strengthen customer relationships, and create lasting business value.

Ready for what's next?

Whether you’re launching, scaling, or reimagining what’s possible, we partner with teams ready to move forward with clarity and confidence.
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