Our Story
Gryphon Design Strategy helps organizations translate complex ideas into brands, digital experiences, and communication systems that people understand, trust, and connect with.
Founded in 2012, Gryphon partners with organizations navigating growth, innovation, and transformation—from healthcare and technology to wellness, consumer products, higher education, and lifestyle brands.
We believe the strongest brands are built through understanding. Every engagement begins by listening: uncovering what makes an organization distinctive, clarifying its ambitions, and creating a cohesive system that expresses those strengths across every touchpoint.
Our work spans brand identity, packaging, websites, digital experiences, product storytelling, presentations, campaigns, and communication systems.
Whether supporting a venture-backed startup or an established enterprise, our goal is the same: to create work that builds trust, strengthens perception, and helps organizations communicate with clarity and confidence.
Today, Gryphon is a women-led creative studio known for long-term partnerships, thoughtful collaboration, and helping businesses evolve when their brand has not yet caught up with the sophistication of what they do.
Meet Michele
Michele Slobin is the Founder and Creative Director of Gryphon Design Strategy.
Before launching Gryphon, Michele held global design leadership roles with Nike and the Adidas Group, where she developed brands and experiences for performance and lifestyle markets. That foundation shaped her belief that successful brands are never built through aesthetics alone—they're built by understanding people.
For over ten years, Michele has partnered with organizations ranging from global brands to founder-led startups, helping them translate complex ideas into clear, compelling brand experiences. Her work includes healthcare innovators, technology companies, consumer products, hospitality, higher education, and wellness organizations, with clients such as Nestlé Health Science, WHOOP, Panera Bread, Google, Wayfair, Cisco, MIT, Boston Calling, and Lilly Oncology.
Clients often bring Michele in when their business has evolved faster than their brand.
Michele is known for asking thoughtful questions, uncovering what makes an organization distinctive, and creating communication systems that feel both strategically grounded and emotionally resonant.
She believes the most meaningful creative work begins with curiosity—and that the strongest brands are those that make complex ideas feel clear, human, and memorable.
Built for Partnership
We work side by side with our clients, collaborative, candid, and fully invested. We listen first, ask the right questions, and help bring clarity to complex decisions, always keeping growth in mind.
Anchored in Trust
The organizations we serve often solve complex problems. Our role is to translate that complexity into brands, digital experiences, and communication systems that feel intuitive, credible, and deeply human. When people understand who you are and why you matter, trust follows.
Agile and Engaged
Our team is made up of strategists, designers, and thinkers who bring curiosity, warmth, and experience to every engagement. We value collaboration, candor, and a real sense of joy in the process.
Women-led.
Insights-driven.
Gryphon is a Boston-based, women-led creative agency bringing together analytical thinking and creative perspective in equal measure. Our work is shaped by curiosity, clarity, and a deep understanding of the people it's designed to reach. Grounded in strategy and guided by insight, we create work that builds trust, fosters meaningful connections, and leaves a lasting impact.
“Holy @#*$ ! This is incredible!”
"Gryphon creates beautiful design
founded in collaboration."
