Brand Strategy & Voice Development
Developed a strategic brand foundation and messaging framework that gave Egal a clear, confident voice—creating consistency across products, marketing, partnerships, and future growth.
Website Design & UX Strategy
Created a flexible digital experience that balanced education, storytelling, and ecommerce—helping visitors understand the mission while supporting product discovery, engagement, and conversion.
Content & Launch Communications
Developed launch materials, sales collateral, and marketing content that equipped the organization to communicate consistently with retailers, partners, investors, and customers throughout every stage of growth.
Visual Identity & Global Design System
Built a scalable visual system that maintained consistency across packaging, digital experiences, retail environments, and international markets—allowing the brand to expand without sacrificing recognition or trust.