Nestlé Gut Health

Gut health affects how people feel every day, yet the category often feels clinical and difficult to navigate. Gryphon created a launch platform, campaign system, and digital experience designed to introduce Nestlé Life Sciences’ HBgard™ supplements to a broader consumer audience—and stand out in a crowded category.

Problem

Nestlé’s HBgar herbal supplements represented a new category for Nestlé Health Sciences. While grounded in scientific expertise, early internal materials felt overly clinical for a consumer wellness audience. The challenge was to inspire trust, communicate credibility, and differentiate the product in an increasingly competitive gut-health market.

Solution

We defined a wellness-forward creative direction that balanced Nestlé’s scientific authority with a more inviting, lifestyle-driven expression. Through launch web visuals, product copy, and paid social design, we positioned HBgard™ as a trusted, modern solution rooted in herbal heritage and real-world efficacy.

More from the campaign

Brand Identity
Defined a visual system that brought warmth and approachability to a science-led supplement brand without compromising credibility.

Website Design
Designed launch-focused web visuals and copy that clearly communicated benefits, built trust, and supported product education.

Marketing Campaign & Paid Social
Led campaign creative and paid social design to introduce HBgard with clarity and confidence across digital touchpoints.

Print & Product Marketing
Supported the launch with cohesive print and product-facing materials that reinforced consistency across channels.

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Results

Gryphon Design Strategy helped reposition HBgard and IBgard around a more contemporary and consumer-friendly understanding of gut health. By connecting digestive wellness benefits to everyday experiences, the work created a scalable campaign platform that supports digital engagement, healthcare communications, retail marketing, and future brand growth.

“Michele and her team were great. They delivered strong creative, worked well with our internal team and developers, and they were very responsive and flexible to our needs. They made the process of working together very easy and delivered a great end product.”

Beth Lalac, Marketing Manager, Nestlé Gut Health