Vantage

We help organizations gain clarity during periods of change. For Vantage Specialty Chemicals, that meant understanding what made the company different, aligning teams around a shared vision, and creating the strategic foundation for future growth.

Problem

Vantage Specialty Chemicals was entering a new phase following a brand refresh and internal leadership changes. At the same time, the competitive landscape had grown increasingly crowded, with peers using similar language and claims. The organization needed clarity—both externally and internally—to support confident brand, marketing, and communication decisions.

Solution

Research gave us the answers. Design helped bring them to life. We identified where Vantage could stand apart, then translated those insights into positioning guidance, visual brand direction, internal communications, and practical tools that aligned teams around a shared vision for the future.

More from the campaign

Competitive & Messaging Research
Analyzed the competitive landscape through detailed research and messaging audits. Led a structured review of competitor messaging to clarify patterns, overlaps, and opportunities for differentiation.

Positioning Assessment & Insight Synthesis
Built a comparative positioning view and synthesized findings into clear, actionable insights to support alignment and next-step planning for leadership, marketing, and brand teams.

Visual Brand Identity
Led visual brand strategy and identity development, creating a more distinctive and scalable brand system designed to support future growth and organizational alignment.

‍Internal Communications & Program Branding
Designed a cohesive system of internal and customer-facing communication assets, including program identities, email templates, digital signage, and platform visuals to unify messaging across teams and business sectors.

Ongoing Brand & Marketing Assets
Supported the organization with high-performing social templates, digital wallpapers, internal and external brand assets, and modular design tools for continued use across channels.

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Results

Gryphon Design Strategy helped Vantage Specialty Chemicals transform research into action—creating alignment across leadership teams while establishing a strategic and visual foundation for future brand growth. The work provided practical tools for communication, decision-making, and brand stewardship across a complex global organization.

“I’ve partnered with Michele and Gryphon Design Strategy in two different companies, in two vastly different industries. Gryphon comes up to speed quickly, provides actionable insights and is a pleasure to partner with. The work is always spot on and stunningly beautiful. Michele and Gryphon Design Strategy have exceeded my expectations every time.”

Mike Waldron, SVP, Corporate Affairs & Sustainability, Vantage