Problem
The challenge wasn't the science. It was helping people understand it. NantHealth needed a way to communicate highly complex genomic testing, cancer diagnostics, and cardiovascular diagnostics with greater clarity, confidence, and empathy across healthcare audiences.
Solution
We delivered a comprehensive brand refresh that unified GPS Cancer and GPS Cardio under a cohesive visual system. Inspired by the form and function of the dendritic cell—one of the immune system's key information carriers—we designed a logo and visual identity system that transformed complex genomic science into a more approachable and memorable healthcare brand. The symbol became a visual expression of the GPS platform's core promise: helping physicians and patients know more before critical decisions are made. The system extended across packaging, physician communications, experiential design, and marketing materials, creating clarity across every touchpoint.
More from the campaign
Brand Refresh & Logo System
Refreshed NantHealth’s brand identity and built a cohesive logo system to align GPS Cancer and GPS Cardio within a unified brand family.
Trade Show & Experiential Design
Designed large-scale trade show booth graphics to elevate visibility and engagement for GPS Cancer and GPS Cardio at industry events.
Packaging Design
Designed packaging systems that extended the GPS visual identity while improving clarity, recognition, and consistency across diagnostic products and healthcare audiences.
Marketing & Print Materials
Developed physician guides, sales materials, educational resources, and healthcare communications that helped translate complex science into understandable and actionable information.
Results
By making complex healthcare information more accessible, the work helped create stronger connections between technology, physicians, and the people ultimately depending on better answers. The resulting brand system transformed precision medicine into a clearer, more human experience while providing a scalable foundation for future growth and adoption.
Better information leads to better decisions.
From healthcare technology and diagnostics to patient education and provider communications, we help organizations make complex information easier to understand, trust, and act upon.
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